Silicon Valley email services discriminated against Republicans

Alex Boedigheimer:
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Poor email deliverability doesn’t just suppress a candidate’s message, it decreases the engagement of campaign supporters. That means fewer donations, fewer volunteers, and fewer advocates. If Republicans underperform in email deliverability, they face a disadvantage on Election Day.

So we decided to test the rumors. Our team created email addresses with different email providers and signed up for the email lists of around fifty different candidates, committees, and political nonprofits. In the month leading up to the election, we tracked how many emails were sent from each entity, and what percentage of those emails made it into our inbox. To keep it consistent, we opened every email, every day – regardless of where it was placed.*

*Read the fine print
Republicans Were Sent to Spam Far More Often Than Democrats
The results were striking, across every email provider.
To put these numbers in perspective, let’s examine two closely contested Senate races.

In Nevada, Democrat Jacky Rosen averaged over 90% placement in inboxes, compared to Dean Heller’s over 90% placement in spam.

In Florida, 100% of Republican Rick Scott’s emails went to spam in Yahoo, while 100% of Bill Nelson’s emails went to our Yahoo inbox.

While these were the most dramatic examples, this pattern emerged in every toss-up Senate race we tracked.
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There is more.

Actually, Gmail appears to be the most likely to deliver the mail although it too failed in some cases.  The Rick Scott case is incredible.  They need to do more research to find what triggered the spam filter.  If it was the candidates' name then I think the candidate could have a case against the provider.

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