What happened in falluja

Robert Kaplan:

...

But none of the above (events in Falluja) matters if it is not competently explained to the American public--for the home front is more critical in a counterinsurgency than in any other kind of war. Yet the meticulous planning process undertaken by the Marines at the tactical level for assaulting Fallujah was not augmented with a similarly meticulous process by the Bush administration at the strategic level for counteracting the easily foreseen media fallout from fighting in civilian areas near Muslim religious sites. The public was never made to feel just how much of a military threat the mosques in Fallujah represented, just how far Marines went to avoid damage to them and to civilians, and just how much those same Marine battalions accomplished after departing Fallujah.

We live in a world of burning visual images: As Marines assaulted Fallujah, the administration should have been holding dramatic slide shows for the public, of the kind that battalion and company commanders were giving their troops, explaining how this or that particular mosque was being militarily used, and how much was being done to avoid destroying them, at great risk to Marine lives. Complaining about the slanted coverage of Al-Jazeera--as administration officials did--was as pathetic as Jimmy Carter complaining that Soviet Communist Party boss Leonid Brezhnev had lied to him. Given its long-standing track record, how else could Al-Jazeera have been expected to report the story? You had the feeling that the Pentagon was reacting; not anticipating.

And had the administration adequately explained to the public about what the Marines were doing after Fallujah, there might have been less disappointment and mystification about quitting the fight there. But instead of a gripping storyline to compete with that of the global media's, spokesmen for the White House, Pentagon, Coalition Provisional Authority and the Baghdad-based military coalition, in their regular briefings about events in Iraq, continue to feed the public insipid summaries, with little visual context, that have all the pungency of watery gruel.


As brilliant as our troops have been, the military has lost control of the story since the embedded reporters left and the media Baghdad brigade of anti war puke reporters took over telling the story of events in Iraq. It is something they are going to have to come to terms with to win the war on terror. It is not the fault of the briefers. What is needed is a contant review and critique of reports coming out of the war zone with an instant response team like a campaign war room in the political arena.

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