Who knew?--Being rich is better than being poor

NY Times:

In Age of Privilege, Not Everyone Is in the Same Boat

Companies are becoming more adept at targeting wealthy customers, creating a money-based caste system.
In the brokerage business sales professionals targeted "high net worth" individuals  for the obvious reason that they had more money to invest.  If you are in sales you can make more money by selling high ticket items than you can by selling cookies.  If you are selling resort vacations do you target those who can afford them or work the Walmart parking lot?

It is not a caste system.  It is called defining the market and catering to it.


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