Hostility toward customers is bad for business--Who knew?
Washington Free Beacon:
Dick's Sporting Goods told investors during the Goldman Sachs Retailing Conference that its gun-control stance hurt sales of its hunting business, outdoors business, and that it may close its outdoor-focused Field & Stream stores.It is a decision that some of the NFL players still have not learned. If you act like you do not like your customers they will find other places to spend their money. In both the Dick's Sporting Goods case and that of the NFL players, it is left-wing politics that is driving away customers. Their virtue signaling is offensive to many.
Edward Stack, chairman and CEO of Dick's, said during the event that the sporting goods chain's recent 3.9 percent drop in same-store sales was the result of a mix of factors beyond their control as well as some he called "self-imposed." Specifically, he said, "the decisions we made on firearms" negatively affected their bottom line but the drop in sales was something they expected. They did not, however, regret their decision to change a number of their gun-sales policies and back new gun-control legislation.
"Well I think it's definitely a factor, and it's nothing that we didn't anticipate," Stack said during the call. "As we put out kind of our guidance for the year and our earnings guidance for the year, we knew this would happen when—we've made some decisions on firearms in the past and we've had a pretty good idea of what these consequences were going to be. We felt that was absolutely the right thing to do. We would do the same thing again if we had a mulligan, so to speak, to do it again."
Dick's first modified its gun-sales policy in the wake of the Sandy Hook shooting when it said it would no longer sell AR-15s and certain other semiautomatic rifles. The retailer quickly circumvented that pledge when it opened its outdoor-focused Field & Stream chain. But in the wake of the Parkland shooting earlier this year, the chain once again pledged to stop selling AR-15s and certain other semiautomatic rifles.
In addition, Dick's decided to hire their own gun-control lobbyists in order to push for stricter gun laws nationwide. That action led the National Shooting Sports Foundation—the firearms industry's trade group—to expel the retailer.
The retailer also said in February it would no longer sell firearms to legal adults under the age of 21. On Tuesday, the company settled an age discrimination suit stemming from that decision, according to a report from Oregon Public Broadcasting.