Distribution plan for 'The Interview' in North Korea

AP/Houston Chronicle:
A South Korean activist said Wednesday that he will launch balloons carrying DVDs of Sony's "The Interview" toward North Korea to try to break down a personality cult built around dictatorKim Jong Un.

The comedy depicting an assassination attempt on Kim is at the center of tension between North Korea and the U.S., with Washington blaming Pyongyang for crippling hacking attacks on Sony Entertainment. Pyongyang denies that and has vowed to retaliate.

Activist Park Sang-hak said he will start dropping 100,000 DVDs and USBs with the movie by balloon in North Korea as early as late January. Park, a North Korean defector, said he's partnering with the U.S.-based non-profit Human Rights Foundation, which is financing the making of the DVDs and USB memory sticks of the movie with Korean subtitles.

Park said foundation officials plan to visit South Korea around Jan. 20 to hand over the DVDs and USBs, and that he and the officials will then try to float the first batch of the balloons if weather conditions allow.

"North Korea's absolute leadership will crumble if the idolization of leader Kim breaks down," Park said by telephone.

If carried out, the move was expected to enrage North Korea, which expressed anger over the movie. In October, the country opened fire at giant balloons carrying anti-Pyongyang propaganda leaflets floated across the border by South Korean activists, trigging an exchange of gunfire with South Korean troops.

But it is not clear how effective the plan will be, as only a small number of ordinary North Korean citizens are believed to own computers or DVD players. Many North Koreans would not probably risk watching the movie as they know they would get into trouble if caught. Owning a computer requires permission from the government and costs as much as three months' salary for the average worker, according to South Korean analysts.
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This is consistent with the suggestion I made earlier in dealing with the hack of Sony.  It also demonstrates the perils for those who might get a copy of the movie, but what I like about the plan is it plays on the paranoia of the Nork leadership and they will probably have their hair on fire for a while trying to run down every copy, which makes it even better if the effort is sustained over weeks and months.  It will literally drive them to distraction in an attempt to suppress the movie.

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