Attacks ads to hit Obamacare supporters

NY Times, Caucus Blog:

Americans for Prosperity, the political group backed by the billionaire brothers Charles and David Koch, is targeting three of the most vulnerable Senate Democrats who are up for re-election next year. The group’s efforts are part of a new $3.5 million attack advertising campaign that hammers lawmakers for supporting President Obama’s health care law.

The senators — Mark Begich of Alaska, Kay Hagan of North Carolina and Mary L. Landrieu of Louisiana — are all from conservative-leaning states that voted to elect Mitt Romney in 2012. The ads will start running in those states on Wednesday.

Americans for Prosperity is also targeting three Democratic members of the House who are in danger of losing next year: Ron Barber of Arizona, Joe Garcia of Florida and Patrick Murphy, also of Florida.

With the health care law’s flaws now front and center, Republicans and their allies have been trying to ratchet up the pressure on Democrats, especially where voters are most likely to respond negatively to the Affordable Care Act.

Tim Phillips, president of Americans for Prosperity, said that reminding voters about problems with the way the law had been carried out so far was part of a much larger strategy.

“We want to make sure Obamacare is the No. 1 issue they’re thinking about,” he said. “We believe repealing Obamacare is a long-term effort, and a key part of that effort is keeping it in front of the American people night and day.”
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The ads are going to be focused on women as decision makers on the issue.  It is an interesting line of attack to counter the war on women meme of the Democrats.  The ads also focus not so much on the woes of the website or Obama's poll numbers but on the victims of the act who have lost their health insurance through no fault of their own.  The ads seem to write themselves.  Millions have lost their healthcare while a few thousand have signed up for Obamacare.