Kerry v. Kerry

Washington Post:

"President Bush's reelection campaign has decided to focus its coming advertising barrage not only on John F. Kerry's record as a senator but also on his days as an antiwar activist, a House candidate and Massachusetts's lieutenant governor.

" 'The beauty of John Kerry is 32 years of votes and public pronouncements,' said Mark McKinnon, the chief media adviser. McKinnon suggested a possible tag line: 'He's been wrong for 32 years, he's wrong now.'

"Campaign officials said in interviews that they plan substantial positive advertising about the president, focused on his proposals rather than accomplishments, when they begin spending tens of millions of dollars on the airwaves next month. But they made it clear that many of the ads will accuse the Democratic front-runner of 'hypocrisy,' in McKinnon's word, in part by reaching back into his early career.

...

"...McKinnon said: 'The issue is hypocrisy in saying you're going to take on the special interests, not who took the most special interest money. You don't hear the president in the Oval Office railing against the special interests. You do hear John Kerry railing against the special interests.' The campaign has previewed this theme in an online video calling Kerry 'unprincipled' and 'brought to you by the special interests.' "

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