Al Qaeda group in Syria changes its name to admit it is 'a Sham'?

Institute for the Study of War:

The leader of al Qaeda's Syrian affiliate, Jabhat al Nusra, announced the end of his group's operations and the creation of a new entity named Jabhat Fatah al Sham today. He claims that this new organization has "no affiliation to any external entity." The maneuver removes a key obstacle Jabhat al Nusra faced in Syria, namely the al Qaeda brand name, but it does not denote a change in the group's Salafi-jihadi ideology. Rather, the break will facilitate the unification of armed Syrian opposition groups around a core that still pursues al Qaeda's long-term objective of establishing an Islamic emirate in Syria.

The cancellation of Jabhat al Nusra's operations and rebranding of Jabhat al Nusra fighters does not remove the group from the global Salafi-jihadi movement, which believes in the use of violence to establish shari'a-based governance. Jabhat al Nusra will continue to fight to advance Syrian Salafi-jihadi interests under its new name. It has not renounced its vision of establishing an Islamic emirate in Syria. It has instead improved its chances of success by removing obstacles to unify the opposition under its leadership.
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It is literally a sham operation to facilitate its objectives of imposing radical Islam on all those it can control.   The US should start referring to it as a Sham organization.  But with the bunch that the US has running the State Department, they will probably cut a deal with these guys.