EV business a loser for Ford
U.S. automaker Ford Motor Company is dramatically scaling back an electric vehicle (EV) battery plant under construction in Michigan as its EV business continues to lose billions of dollars.
In an announcement Tuesday, Ford said it would resume the Marshall, Michigan, project, but reduce its scope by more than 40% and the number of jobs it is projected to create by more than 30%. Ford, which has struggled to make a profit from its ongoing shift to EVs as sales decline and costs soar, added that it remained confident in the future viability of its EV business.
"While we remain bullish on our long-term strategy for electric vehicles, we are re-timing and resizing some investments," Ford said in a statement Tuesday. "As stated previously, we have been evaluating BlueOval Battery Park Michigan in Marshall."
...
The only place I have ever seen the Ford EVs is in the dealer showroom area. I have never seen a Texan driving one. I have seen a few Teslas on the road.
Comments
Post a Comment