Al Qaeda's losing streak
Strategy Page looks at where al Qaeda is losing around the world and it is a long list worth perusing. Strategy Page makes the argument that even where al Qaeda appears to be winning such as the Democrats action on Iraq, it will ultimately lose because the Shia in Iraq will wipe out the Sunni opposition and with it the al Qaeda support system. That is a possibility, but the media battle would see another al Qaeda win. In closing the article says:
...It keeps them going somewhere.
So al Qaeda, lacking any concrete achievements, tries to at least gather more mentions in the media. Google is keeping score for the terrorists, and that may be good for the soul, but it won't take you anywhere else.