DEI is a loser

 I&I:

Companies, schools, amusement parks and even professional sports teams that have gone “woke” and adopted “diversity, equity and inclusion” measures are alienating many customers, leading to a drop in business, reports indicate. The latest I&I/TIPP Poll shows why: A strong plurality of Americans oppose such social activism rather than support it.

In recent months, companies as varied as Anheuser-Busch, Disney, and Target; the Los Angeles Dodgers; and major universities have suffered financial and reputational damage for pushing controversial DEI social and cultural issues on customers, fans and students.

To get to the bottom of this backlash, we asked I&I/TIPP poll respondents to tell us “Which of these statements best describes how you feel about these companies’ actions?” The online nationwide poll was taken from May 31-June 2 from 1,358 adults, with a margin of error of +/-2.7 percentage points.

All told, 46% of Americans opposed the trend toward corporate social activism, compared to just 17% who supported it. But a large contingent, 29%, expressed indifference.

These totals came from reactions of those who took the poll to five separate possible responses.

Among those who opposed the “woke” corporate trend, the strongest reaction, at 29% approval, came in response to this statement: “Companies have no business promoting such radical, divisive ideas on their customers and shareholders.”

That was followed by 17% who said the statement, “I will not knowingly patronize any company or institution pursuing an extreme agenda,” most closely matched their feelings.

Meanwhile, 17% agreed that “Companies should aggressively push social change regardless of its financial impact.”

An even larger 24% however showed indifference, agreeing with the statement “I will keep doing business with companies without bothering about what ideology they are promoting.”

Another 13% called themselves “not sure.”

This seems to be an ideological and cultural battle that will play out in the 2024 election cycle.

...

Even a majority of Democrats do not support the DEI culture.  Americans want a merit-based system that rewards hard work and intelligence instead of other characteristics. 

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