Swift boat Vet ad having an impact with swing voters

NY Post:

Vietnam veterans opposing John Kerry have scored a hit with a tough TV ad that claims he lied about his war record ? it makes swing voters think twice about backing Kerry, an independent study has found.

The ad planted doubts in the minds of 27 percent of independent voters who planned to vote for Kerry or leaned pro-Kerry. After seeing it, they were no longer sure they'd back him, the study found.

...

"Obviously, the Swift Boat Veterans' intent was to publicly question Kerry's war record, and it looks like they succeeded," said HCD chief Glenn Kessler, who added that viewers found the 60-second ad more believable as it went on.

...

HCD is also completing a study of a counter-ad by the liberal group MoveOn.org that questions President Bush's military record ? it appears far less effective in raising doubts among pro-Bush swing voters.


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