The Texas primary campaign

Washington Post:
How to make a winning campaign ad in Texas
Here is one example from this collection:
...

You must have a dog, cowboy hat, horses or an oil rig in your ad. They are your Texas passport. Scratch that, you must have ALL of them.
 

This is an obvious rule, and needs no further explanation.
...
It is hard to get more Texas than that, but the other ads in the group have the themes down.

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