Coke learns how to lose business
...
A net loss of inclination to purchase its products by twelve percent of the population (37% minus 25%) represents a lot of money. Try reporting a 12% sales decline in any major American corporation and see what happens to your career.
Of course, the minority lawyer quota was only part of Coke's antagonizing a large part of the public. There was the "try acting less white" training fiasco that got publicity, and the CEO's statement condemning Georgia's voting integrity law.
But the overall sign is that while a quarter of the public may favor your nationally branded products if you get woke, a much larger (roughly 50% larger) share of the public will be turned off.
Delta Airlines and American Airlines, both of which issued statements condemning the Georgia law, ought to take notice, too. Alas, United Airlines has announced hiring quotas for training pilots, so that leaves only Southwest Airlines as the only major carrier that is nonpolitical — and that's the airline that I will fly when possible. I used to favor Delta because its staff is generally more pleasant than the others, and because I have a lifetime membership in its airport lounges, but I am angry enough to skip it when possible.
...
I tend to doubt those who said they were more likely to buy the product. That takes more motivation than not buying or buying something else. As a former general counsel I think the minority lawyer quota looks like malpractice. It is the general counsel's job to find the best lawyers the company can afford to represent them regardless of ethnicity.
Comments
Post a Comment