Democrat Google blast strategy

The Atlantic:

Outside of the Virginia, there was little reason to notice that Creigh Deeds won the state's Democratic primary for governor. But here's something that political campaigns and marketers across the country should pay attention to: He did it partly with a technology called Google Blasting, an eleventh-hour strategy to blanket Google-affiliated webpages in an area with a single ad campaign to impact voters' final decision. This is now the second time in three months that a Democratic underdog has used Google blasts to seal a surprising victory. Goodbye robocalls, hello Google surges?

...

The same strategy apparently worked in the Democrat's come from behind victory in the New York Congressional special election a few months ago. It is something that candidates need to be aware of.