Paris Hilton can make you stupid

Sunday Times:

WHEN men meet fair-haired women they really do have a “blonde moment”. Scientists have found that their mental performance drops, apparently because they believe they are dealing with someone less intelligent.

Researchers discovered what might be called the “bimbo delusion” by studying men’s ability to complete general knowledge tests after exposure to different women. The academics found that men’s scores fell after they were shown pictures of blondes.

Further analysis convinced the team that, rather than simply being distracted by the flaxen hair, those who performed poorly had been unconsciously driven by social stereotypes to “think blonde”.

“This proves that people confronted with stereotypes generally behave in line with them,” said Thierry Meyer, joint author of the study and professor of social psychology at the University of Paris X-Nanterre. “In this case blondes have the potential to make people act in a dumber way, because they mimic the unconscious stereotype of the dumb blonde.”

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The persona has more recently been boosted by celebrities such as Paris Hilton, the member of the hotel family nicknamed the “heirhead”, and Jessica Simpson, the singer.

Others believe its origins go far deeper. According to researchers at St Andrews University, north European women evolved blonde hair and blue eyes at the end of the Ice Age to make them stand out from their rivals at a time of fierce competition for scarce males.

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This subject may be getting a little too deep for me. Admittedly, quantum physics is not the first thing that springs to my mind when I see a picture of Paris Hilton. There is not an immediate appeal to the intellect. But can you imagine any intelligent man wanting to be in a meaningful relationship with Paris or her buddy Britney. I actually feel sorry for them. It has to be hard being that dysfunctional, even if you are rich.