GOP needs to rethink its use of Snap

 


Axios
@axios
SCOOP: A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads.
axios.com
Snap blunder allows Democrats to tap into trove of GOP voter data
Political advertisers can target their ads to highly specific user segments on Snap and other platforms.
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I doubt the Democrats' exploitation of this data was "unwittingly." I think the Republicans and their candidates have a potential case against Snap for the handling of their data.

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