The high cost of liberalism to company profits

Erick Erickson:

Delta has spent a great deal of time siding with leftwing social justice warriors in Georgia. It has opposed a state RFRA. It has opposed protections for faith based adoption agencies. It has opposed gun rights legislation. Time and time again, Delta has sided with social just warriors. It is now siding with them against the NRA, which is putting Delta on the wrong side of the one group it owes a legal obligation to, i.e. its shareholders.

Delta is a publicly traded company and its decision to publicly repudiate business with a popular, legal organization of considerable size has cost it a $40 million tax exemption it would otherwise have no later than today. For all of Delta's high minded rhetoric and claims about avoiding "controversial" groups, the NRA has a membership in excess of 5 million people whose sole crime is defending the second amendment to the constitution of the United States. Its members can and will choose to fly with other airlines when given the opportunity. Its supporters in the Georgia legislature are costing Delta tens of millions of dollars.
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Some in the media have called the Georgia action an attack on free speech, for some reason they don't call Delta's action an attack on the free speech of supporters of the second amendment.  The fact is that Delta is free to say anything it wants to say, but there can be economic consequences to what they say.  When companies or entertainers get political they alienate some of their customer base.  They would be better off if they would ignore the social justice warriors and fly their planes.