Chicom radio comes to Texas

Washington Post:

Cruise southeast out of Houston, past the NASA exits and toward the Gulf of Mexico, and you pick up something a little incongruous on the radio, amid country crooners, Rush Limbaugh, hip-hop and all the freewheeling clamor of the American airwaves.

"China Radio International," a voice intones. "This is Beyond Beijing."

Way, way beyond Beijing.

Sandwiched between a Spanish Christian network and a local sports station, broadcasting at 1540 on your AM dial, is KGBC of Galveston, wholly American-owned and -operated, but with content provided exclusively by a mammoth, state-owned broadcaster from the People's Republic of China.

Call it KPRC. Or as the locals quip: Keep Galveston Broadcasting Chinese.

The little Texas station may be modest, but it is part of a multibillion-dollar effort by the Chinese government to expand its influence around the world. As China rises as a global force, its leaders think that their country is routinely mischaracterized and misunderstood and that China needs to spread its point of view on everything from economics to art to counter the influence of the West.

Beijing's new response is typically massive and ambitious: a $6.6 billion global strategy to create media giants that will challenge agenda-setting Western behemoths such as Rupert Murdoch's News Corp., the BBC and CNN.

...

Somehow I missed it, but there is a real station in Houston with the call letter KPRC already. It used to carry the Rush Limbaugh show before it was taken over by KTRH. I am not sure who they are trying to appeal to. Most of the Chinese immigrants appear to have embraced the American culture already.