Homophobes are from Mars?
Washington Post:
The maker of Snickers drew snickers from many viewers of Sunday's Super Bowl broadcast with a commercial featuring a brief, unintentional lip lock between two guys.Funny, I thought the ad was making fun of homophobia. Some people just are too insecure to have a sense of humor.
Soon after, the complaints started to roll in.
Result: In what might be one of the fastest retreats in corporate history, candymaker Mars Inc. yanked the multimillion-dollar commercial from the airwaves late Monday and vaporized related material from its Web site. The normally reticent McLean-based company issued a public statement, saying it was just trying to be funny and didn't intend to offend.
But its ad, in which two auto mechanics bite into a Snickers bar from either end and inadvertently end up lip to lip, clearly rubbed some people the wrong way. Three gay rights organizations condemned the commercial as homophobic, arguing that the men's reaction (they tear out their chest hair to prove they're really "manly") demeans gay men.
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