Democrats are losing the Hispanic vote in Texas

 Texas Monthly:

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Last year, McAllen experienced the biggest shift in party vote share, toward Donald Trump, of any large city in the country save for Laredo, 150 miles to the northwest. In both border towns, Trump improved on his 2016 results by more than 23 points. Many predominantly Hispanic neighborhoods in Texas’s major cities, such as San Antonio’s Prospect Hill, also experienced double-digit shifts toward the incumbent president, though they ultimately stayed Democratic. But no area fled further into the GOP camp than South Texas, where 18 percent of the state’s Hispanic population lives.

In Starr County, just upriver from McAllen, Republicans increased their turnout by almost 300 percent between 2016 and 2020. While Hillary Clinton won there by sixty points, Joe Biden barely scraped out a five-point victory. In Webb County, home of Laredo, Trump cut his 2016 margin of defeat by more than half. And in Zapata County, which didn’t even have a local Republican party, Trump became the first GOP presidential candidate to win since Warren G. Harding was on the ballot a century ago.

This shift has shattered years of political assumption—and perhaps arrogance. Democrats ranging from Barack Obama’s Latino outreach coordinator, Cuauhtémoc Figueroa, to former San Antonio mayor and presidential candidate Julián Castro had long maintained that Hispanic voters would be the party’s salvation in the Lone Star State. Their logic was syllogistic. In the early 2020s, according to the state demographer’s projections, Texas’s Hispanic population would achieve plurality status, constituting around 41 percent of the state’s total and surpassing non-Hispanic white Texans as its largest demographic group. And most Hispanic Texans—more than 60 percent in 2016—voted Democratic.

Banking on an identity-based appeal, Democrats last year trotted out the sort of bilingual messaging in South Texas that has played well among Mexican Americans in Los Angeles and Puerto Ricans in New York, focused on a celebration of diversity and immigration. Republicans, by contrast, recognized that Hispanic South Texans share many of the same values as non-Hispanic white voters elsewhere in Texas and swept in with a pitch about defending gun rights, promoting the oil and gas industry, restricting abortion, and supporting law enforcement. Republicans proved more persuasive.
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There is much more.

 Another factor is the illegal immigration which has been roiling daily life on the border can costing the Americans who live there to subsidize the Biden border bungle as resources go to feeding and housing the illegals rather than traditional municipal services.  It should also be noted that the vast majority of border Hispanics are not immigrants or even the descendants of immigrants.  Their families have lived there since before the Texas revolution and many of their ancestors fought for Texas independence.  Making them shoulder the burden of Biden's bad policies will not help the Democrats in future elections.