The high cost of chasing skirts

Live Science:

Men are hardwired after eons of evolution to overspend, a new study suggests. Their maxed-out credit cards and mega-purchases have been tied to their desire to attract mates.

The biggest male spenders in the survey were found to have the highest number of reported past partners and desired the most future partners.

The finding, detailed in the current issue of the journal Evolutionary Psychology, did not hold with women.

Vying for women is simply what men do and have done for hundreds of thousands of years, said study leader Daniel Kruger, a social and evolutionary psychologist at the University of Michigan's School of Public Health. But how they entice mates has evolved.

"Men in the ancestral environment were valued if they were good providers," Kruger said. "Now we have this new consumer culture, so basically we show our potential through the consumer goods that we purchase, rather than being a good hunter or providing protection."

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Specifically, the 25 percent of men who were most conservative about spending had an average of three partners in the past five years and desired about one partner in the next five years. The 2 percent of men with the riskiest financial strategies had double those numbers.

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There it is. The credit and financial crisis is caused by men trying to impress women.