What McCain-Palin need to do

Karl Rove:

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... people have persistent doubts about whether Obama is qualified. NEWSWEEK's poll last month found that 47 percent felt Obama "has enough experience in politics and government to be a good president" but 46 percent said he didn't. In the recent ABC/Washington Post poll, 45 percent said Obama doesn't have "the needed experience," the same as last March. Even the late-September CBS News/New York Times poll found that while 46 percent feel "Obama has prepared himself well enough for the job of president," 45 percent do not. For good reason: Barack Obama has less than half a term in the Senate, where he's proposed little, accomplished less and spent virtually every day campaigning—as if being on the trail is a principal qualification for president.

McCain-Palin must deepen those doubts by pounding away on questions about Obama's character, judgment and values. Drawing on Obama's own record and statements, they need to paint him as a big spender, class warrior and cultural elitist; they need to say he's never worked across party lines or gotten his hands dirty solving big issues. But the duo must also give voters reasons to support them. They must crystallize a positive, forward-looking vision so people who see Obama as unqualified have something to hang on to. It can't be a laundry list of positions. McCain-Palin must offer a narrative about what they will do to help America see better days, especially on kitchen-table concerns.

McCain must launch these themes in the two remaining debates. Knockouts are welcome but unlikely and unnecessary. Introducing a theme and sticking to it day after day worked this past July, when McCain successfully depicted Obama as a celebrity taken with his own press notices. The GOP nominee did it right in the first debate when his assaults were formal and indirect ("Senator Obama has the most liberal voting record …") while Obama was personal and direct ("John, 10 days ago you said …").

McCain and Palin should also respond to key misstatements by Obama-Biden, but only to flip the discussion back to Obama's own deficits. They should not chase rabbits: that would only occupy time better devoted to who can fix the big stuff broken in Washington and reach across the aisle to work for the American people by putting country first.

The election still favors Obama. But Sarah Palin's debate performance, and the passage of the economic-rescue plan, may bookend a bad couple of weeks for McCain. He has a month to turn things around. It's doable; but it won't be easy.

Changing the subject back to Obama is the key. I think he also needs to hammer the Democrats who were responsible for the financial debacle. That may be a task for the RNC, but someone needs to do it. It would be a grave injustice to reward the people responsible for the mess with the opportunity to create another by expanding government.