Did NY Times sell ad to MoveOn at below going rate?
Confederate Yankee:
...If true this raises some interesting questions. Is the Time making an in kind contribution to a political group? Giving away ad space is different from giving away news coverage. Besides questions of campaign finance, the deep discount could also raise questions about the fiduciary duty owed the NY times shareholders. Another issue is whether the NY Times discloses these discounts in their financial reports to the SEC. Perhaps someone will scan their 10-K.
According to Jake Tapper at ABCNews, the ad cost MoveOn.org approximately $65,000, running in the "A" section of the paper.And while I don't claim to understand the intricacies of New York Times advertising sales, their own rate card (PDF) seems rather specific that Advocacy ads, which the MoveOn.org ad most clearly was, are sold at $167,157 for a full-page, full-price nationwide ad.
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