Why X is more dominant than 'mainstream' media

 Red State:

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(Catherine) Herridge said there was "no question that X was the platform with the greatest reach."

“The data doesn’t lie,” she said as she explained how she'd take the "30 million engagements on @X versus 4.5 million “viewers” on Network Evening News" because "@X is where the growth is. That's where the diverse audience is."

“I feel like this is the next chapter for media,” she said, summing up the whole issue.

Indeed, she proves it herself with her own trajectory. That's why she's there on X, rather than signing up for another network news job after her parting ways from CBS. And she's still calling out CBS for not releasing the transcript of the interview that "60 Minutes" did with Kamala.

Musk helped make it all possible by freeing X more and encouraging independent media. With X, he's then able to immediately weigh in on what Herridge said. With X, you can see the videos and you can see the story without having to be filtered through the spin of the MSM media. You can have millions of people immediately viewing something. You can decide what you think about it all by yourself.

There's no longer control of the narrative, and that's what they truly fear.
...

It has the greatest reach because it is not just targeting liberals the way much of the mainstream media does.  X allows conservative content too and both liberal and conservative content are close to 50-50 available.  It is much closer to free speech.  I find it a much more interesting site than it was before Musk bought and freed up the material. 

See also:

Catherine Herridge Drops the Receipts on Why MSM Is Losing It Over X and Elon Musk

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