YouTube competitor sues Google alleging search bias against Rumble

 Post Millennial:

YouTube rival Rumble Inc. filed a complaint on Monday against Google parent Alphabet Inc. alleging that Google has violated antitrust laws by "unfairly rigging" its search algorithms and mobile operating system to drive traffic away from YouTube's competitors. This is the latest allegation of anticompetitive conduct against the tech giant.

Toronto based company Rumble brought in the US District Court of the Northern District of California's San Jose Division. The video hosting platform, popular among conservative social media users as an alternative to YouTube, stated in a 38-page complaint that, "By unfairly rigging its search algorithms such that YouTube is the first-listed links 'above the fold' on its search results page, Google, through its search engine, was able to wrongfully divert massive traffic to YouTube, depriving Rumble of the additional traffic, users, uploads, brand awareness and revenue it would have otherwise received."

The lawsuit argues that Google’s agreements with cell phone manufacturers to pre-install the YouTube app on mobile devices running Google's Android operating system have unfairly deprived Rumble of viewers.

The suit cites data analytics for views of Rumble's original content on YouTube. Rumble alleged that the company lost a "huge amount of revenue on 9.3 billion views that Google wrongfully directed to YouTube with its unfair YouTube-preferencing algorithms."

While Rumble has exclusive rights to original content videos, the platform claims that Google's "unlawful anti-competitive conduct" has forced the Toronto-based company to syndicate its videos to YouTube in order to survive.
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The allegations of anti-competitive practices against Google join with others who say they have been treated unfairly by the search giant.  The actions of Google, Facebook, and Twitter along with Amazon have resulted in angry responses from their competitors and those who use their service.

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