Buyers rejecting hybrid vehicles

CNN/Money:
For all the excitement generated by every new hybrid car introduction, there is one little problem. In case you haven't noticed, hardly anyone is buying them.
 That's despite the fact that the number of hybrid models on the market has increased each year. In 2009, there were 17. At the start of 2011, there were 30. That's more choices, but fewer takers. 
The market share for hybrid cars peaked in 2009 at 2.8% of all new vehicles sold. The year after that, it fell to 2.4% and it's on track to be a little less than that this year, according to data from Edmunds.com.
... 
The higher cost is not made up for by better gas mileage.  Then there is the potential higher cost down teh road to replace teh specialized equipment and batteries.

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