The media is a bigger loser than Kerry

Dan Henninger:

It is often said that the only sure winner in American politics is the media. Amid GOP victory parties or the ruined dreams of the Kerry candidacy, the one constant is that the media marches on.

Maybe not this time. Big Media lost big. But it was more than a loss. It was an abdication of authority.

Large media institutions, such as CBS or the New York Times, have been regarded as nothing if not authoritative. In the Information Age, authority is a priceless franchise. But it is this franchise that Big Media, incredibly, has just thrown away. It did so by choosing to go into overt opposition to one party's candidate, a sitting president. It stooped to conquer.

The prominent case studies here are Dan Rather's failed National Guard story on CBS and the front page the past year of the New York Times (a proxy for many large dailies). Add in as well Big Media's handling of Abu Ghraib, a real story that got blown into a monthlong bonfire that obviously was intended to burn down the legitimacy of the war in Iraq. I think many people thought the over-the-top Abu Ghraib coverage, amid a war, was the media shouting fire in a crowded theater.

...

Two months ago, Gallup reported that public belief in the media's ability to report news accurately and fairly had fallen to 44%--what Gallup called a significant drop from 54% just a year ago. The larger media outlets have been pushing the edge of the partisanship envelope for a long time. People have kvetched about "spin" for years but then largely internalized it. Not in 2004. Big Media chose precisely the wrong moment to give itself over to an apparent compulsion to overthrow the Bush presidency.


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