Customers reject liberal bank's pronoun policies

 DailyWire:

A British bank slammed its own customers over disagreement with its pronoun policy, causing many to withdraw funds or close their accounts.

Halifax Bank tweeted an image of a nametag for “Gemma” — who apparently has “she/her/hers” pronouns — on June 28, along with the caption “pronouns matter.”
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One user replied that he “was hoping this was a joke” and is now considering taking his business elsewhere. In response, a Halifax representative named Lee said that the company strives for “inclusion and equality.”
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Another user replied by noting that there is “no ambiguity” about the female name “Gemma,” calling the post “pathetic virtue signalling” and asking Halifax why it is “trying to alienate people.” A Halifax representative named “AndyM” then told the user he is “welcome to close your account” if he disagrees with “our values.”
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Indeed, several users took the representative’s advice and ceased doing business with Halifax. One account holder told The Daily Mail that they have already pulled out “investments and savings worth £450,000” — nearly $550,000. Many others “said they are closing ISAs, cutting up credit cards or transferring balances to rivals,” according to the outlet.

Some high-profile customers followed suit. “I’m a homosexual man. I’m appalled by your adoption of this homophobic, woman-hating claptrap, and by your attitude to customers making perfectly reasonable objections to it,” Gareth Roberts, a former Doctor Who scriptwriter, said on Twitter, noting that he has been a customer with the bank since 1988.

The willingness to cancel accounts appears to run in both directions. Halifax’s website explains that “transphobic” behavior may lead the company to end relations with a customer — or even involve law enforcement.

“We stand against discrimination and inappropriate behaviour in all forms, whether racist, sexist, homophobic, transphobic or ableist, regardless of whether this happens in our branches, offices, over the phone or online on our social media channels,” the website says. “Such action may include account closure or contacting the police if necessary.”
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Pandering to gender dysphoria is apparently not a great way to grow your business.  The pronoun people who object to normal have alienated normals.