Dems spend six months coming up with an insult that didn't work

 Chris Queen:

...

But it’s the “ultra-MAGA” characterization that drew the most attention. Donald Trump has embraced it, as have some of his supporters. At the same time, the memes have begun, and the insult has made some wonder if it will come back to haunt Biden.

...

The Washington Examiner reports that, although Psaki also characterized the “ultra-MAGA” insult as “the president’s phrase,” improvised to “a little extra pop,” the phrase is actually the result of six months of research.

“For six months, Democratic messaging guru Anita Dunn and the Center for American Progress Action Fund oversaw an effort to discern Republicans’ weak spot, according to the Washington Post,” writes Katherine Doyle at the Examiner. “Dunn, a longtime Biden adviser, returned in May to the White House in a senior adviser role — the third time since the start of the president’s term.”

Ashley Parker delves into more detail at the Washington Post.

“’All of that extremism gets captured in that brand,’ said Navin Nayak, president and executive director of CAP Action Fund, as Parker reports. “’We are not trying to create a new word. This is how they define themselves.’”

“Nayak also said ‘MAGA’ is a versatile epithet, allowing Biden and the Democrats to convey the same message whether they are talking about the economy, climate change or abortion,” Parker continues.

Six months to come up with the brilliant strategy of adding “ultra” to an acronym that has been around since the 2016 election. Genius!

...

Since Trump's policies worked and Biden's have not, what Democrats have done is remind voters that Republican policies were better and people miss them.  The majority of voters would like to see America great again.