How the Democrats lost the Hispanic vote

 Washington Examiner:

In the 2020 presidential race, an election advertisement about Democrats taking Latino voters for granted was the hook for one of former President Donald Trump’s most popular ads.

Featuring UFC fighter Jorge Masvidal, the nearly two-minute video showed then-candidate Joe Biden at a Hispanic Heritage Month event one month earlier playing “Despacito” on his cellphone. “To pander to us,” said Masvidal, a Miami native of Cuban and Peruvian descent. “Hell no.”

“The Democrats just think that they’re entitled to the Latino vote,” Masvidal said at the start. “They think that we just have to hand it over to them. That’s right. We sure as hell don’t.” The ad garnered more than 34 million views online.

That year, Latino voters surged to the polls in Florida, helping Trump outperform his 2016 margins.

But it’s not just Florida where Democrats lost purchase with Hispanic voters. An analysis by Catalist, a political data trust for Democratic candidates, found that Latino voters nationally swung 8 points toward Trump compared with 2016 in the two-party vote. The number of votes cast by Latinos surged by 31% from 2016 to 2020. After four years, Trump left office more popular with Hispanic voters.

Masvidal’s message, that Democrats take Hispanic voters for granted, is not going away. In a survey this year by Equis Research, a firm that specializes in research on the Latino electorate, key majorities in 11 battleground states agreed with the statement that “Democrats take Hispanics for granted. They want our votes but forget about us when it comes time to deliver.”

Fifty-four percent of all registered voters found the statement convincing, while 57% of middle-class voters agreed. It resonated most with voters for whom immigration was a top priority, at 69%.

...

Polls since the election show Democrats continuing to lose ground with Hispanics and Biden is polling below the vote he got in 2020 from Hispanics.  I see two primary reasons.  Immigration is turning out to be a loser for the Democrats across the board and especially so with border Hispanics who have had to deal with the influx and the cost of it.  The other reason is that Trump was clearly better for jobs and for Hispanic businesses.  Texas Democrats are also losing support among Hispanics where the GOP is making inroads in areas with large Hispanic populations.

See, also:

Black Americans Contributing to Biden’s Tanking Poll Numbers 
“As Black voters experience economic pain, their approval of the party in power—Biden and Congressional Democrats—has fallen.” – HIT Strategies

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