Russian propaganda fails
Russian state media is spreading misinformation about the location of Ukrainian President Volodymyr Zelenskyy in what analysts said is an attempt to discourage resistance fighters and erode support for Ukraine around the globe.
A story published by the Russian News Agency Tass this week quoted a Russian lawmaker saying Zelenskyy “hastily fled” Kyiv for Lviv in far western Ukraine, despite photos and video clips showing him leading Ukraine's defense from its capital.
It's one of many distorted claims to emerge from a Russian propaganda and disinformation campaign that aims to strengthen domestic support for the invasion and undermine the resolve of Ukrainians. But the same tactics that have sustained such propaganda for years are running into a far more complex reality where the claims can be instantly and credibly rebutted on social media.
Videos and photos of Zelenskyy in Kyiv have quickly become some of the defining images of the invasion, rallying support for Ukraine at home and abroad and challenging Russia's attempt to control public perception.
By claiming he's fled Kyiv, Russia hopes to undermine Zelenskyy's status as a Ukrainian hero while also suggesting legitimate sources of news and information can't be trusted, according to Sarah Oates, a professor at the University of Maryland who studies Russian propaganda.
To Oates, it's a move that smacks of desperation by a Russian propaganda machine that can't compete with viral images of Ukrainian defiance.
“They're flailing. They've been doing this for decades and they have a very well oiled delivery system but right now their content just isn't working,” Oates said. “The Ukrainians may be completely outgunned by traditional military, but they are winning the propaganda war.”
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Russia appears to be failing on several fronts and is generally isolated as everyone but China appears to be opposed to their war in Ukraine. The sanctions are having an impact on the Russian population and Putin is trying to get normal relations restored.
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