Romney pushes back on Obama and jobs for women
He hits Obama on an issue that should matter to most women. I suspect that the women who have lost jobs are inclined to vote for someone else already. The so called gender gap is still pretty misleading. Married women still support Romney over Obama, and I think non married women are winnable on the issue of the economy. Besides Romney is just not scary on the contraception issue. It is going to be hard to sell that argument to rational people.
Mitt Romney's turn toward the general election addressed one of his biggest vulnerabilities according to polls: a gender gap that shows women currently prefer President Obama by large margins.