Media Mutters market

Gallup has a new poll out on how American perceive the media.

Republicans in America today remain deeply distrustful of the national news media -- in sharp contrast to Democrats, who have a great deal more trust in the media's accuracy. Overall, less than half of Americans, regardless of partisanship, have a great deal or a fair amount of trust in the mass media. Nearly half of Americans -- including over three-quarters of Republicans -- perceive the media as too liberal while fewer than one in five say the media are too conservative. Americans are less likely to perceive bias in their local news media than in the national news media.

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Media Mutters is trying to grow that last group through the use of deceptive allegations against conservatives like Rush Limbaugh. What is interesting is that Limbaugh's market is the first group--people who distrust the media. What many who do not listen to his shows do not realize is that he usually plays off what the liberals in the media are saying and offers facts or arguments to refute it. What Media Mutters is attempting to do is stop people from challenging the liberal orthodoxy as presented by the media.

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