Democrats running against their own party?
A growing swath of House Democratic candidates says the party needs to radically improve its heartland appeal to have any hope of keeping power in Washington.
Why it matters: With control of the House and Senate on the bubble, many ambitious Democrats — from the South to the Midwest to the Rockies — are running against their own national party's image.
What's happening: After four years of listening to President Trump, many rural voters are reflexively distrustful of progressive solutions to everything from the pandemic to infrastructure.
- In a 3-min. ad for his Senate campaign, Rep. Tim Ryan of Ohio never says he's a Democrat.
What we're hearing: Democratic strategists are advising candidates in states like these to refrain from "fancy" language, and focus on populist economic policies.
- Several consultants insisted that Democratic policies — on labor rights, broadband, climate and infrastructure — are popular in rural areas. It's the messaging that's causing heartburn.
Case in point: In Montana, where Republicans have held the state's only U.S. House seat since 1997, Democrat Monica Tranel is seeking a second seat Montana is picking up from new census results. Her ad declares: "So many people I grew up with don’t vote for Democrats anymore."
- "They feel like Democrats look down on rural America," she says.
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