Beto O'Rourke's problem is not name ID in Hispanic community, the more they know about him the less they like him

Erick Erickson:

Vanity Fair wants you to know that Robert Francis "Beto Male" O'Rourke has poor name identification with the Hispanic voters he will need to beat Ted Cruz. That's part of his problem, they allege.

O’Rourke’s lag makes sense within the context of the Texas electorate itself: he has low name recognition in the rapidly growing Hispanic demographic, who he will need to turn out in order to secure victory. (Despite their strong animus against Donald Trump, whose child-separation policy is still reverberating along Texas’s southern border, Hispanics accounted for less than one in five voters in the 2016 election.) Cruz, on the other hand, has an enthusiastic base of white conservative evangelicals who regularly vote in midterm elections, and who gobble up Cruz’s message that O’Rourke is a Texas version of a coastal liberal elite, citing his appearance on The Ellen DeGeneres Show, his sordid punk-rock days, and the fact that both Hollywood and the Democratic machine are fund-raising for him in earnest.

There's just one problem with this. Tina Nguyen wrote it on October 12, 2018, but her "low name recognition" claim relies on data from the spring of 2018that was reported on July 10, 2018. O'Rourke has spent tens of millions of dollars since then overcoming the very thing Nguyen claims is holding him back. And the results?

Texas political strategist Jason Johnson points out that O'Rourke now has 96% name ID with likely Hispanic voters and his popularity has gone down the more his familiarity has increased.
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Texas Hispanic voters are not reflexively Democrats.  I significant portion of the Hispanic community votes for Republicans and several Hispanic Republicans have been elected to office in Texas in recent years.