The politics of selling cereal?

Power Line:
HAVE KELLOGG AND OTHER COMPANIES BEEN “DRAGGED INTO” POLITICS?

...
Note that every instance cited by the Post is liberal. Why, exactly, are so many companies anxious to align themselves with the Left, which has been losing elections all across the United States in recent years? That seems like a foolhardy strategy.
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Kellogg is dealing with blowback from its decision to stop ads on Breitbart sites.

Companies seem surprised to see a negative reaction to their political positions that half the country has rejected.  They have fallen for the same fallacies that doomed the Clinton campaign.  If you are in business to sell a product or service why go out of your way to alienate half the market?  They have to be operating under the false assumption that everyone is a liberal when in fact liberals make up a relatively small fraction of the US population.

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