Honorariums unlimited--The Bill Clinton legacy

Washington Post:
‘Honorary’ job at for-profit college paid Bill Clinton millions

A close examination of the deal reveals how the former president leveraged the Clintons’ connections to enhance their personal wealth — potentially providing another avenue for supporters to gain access to the family.
What was he selling?  What value added to he bring to the "job?"  How is he any different from Trump who sold naming rights to use his brand?

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