This will be a significant challenge for Trump and his supporters

Washington Post:
Convention aims to make Trump ‘likable’ and heal GOP wounds

The gathering will be a four-day infomercial with a sense of urgency for Trump and Pence.
Trump was more of an insult artists than a statesman and some of his followers were even worse.  Even now, they continue to alienate Republicans who are reluctant to back Trump.  Many of them keep pushing an "either or" approach to people who don't like either Trump or Clinton.  The need to find a more persuasive argument.

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