Negative ads are slowing Trump's momentum

Erick Erickson:
Are the Republicans paying attention?

In Oklahoma and Arkansas, the Club For Growth relentlessly attacked Donald Trump with advertisements and hurt him significantly. In Oklahoma, Cruz won and in Arkansas, Trump barely won.

Negative ads do work and just have not been tried.

In fact, since Rubio and Cruz have begun aggressively attacking Donald Trump, Trump’s polling has declined, late deciders have turned against him, and there is hope that he can be stopped.
...
While the Club for Growth focuses on economic issues, new ads are appearing that put the focus on Trump's race relations.

It gives a preview of what can be expected from Democrats and the media this fall.

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