Planning the Palin book tour

WSJ:

...

The coming tour through small towns and midsize cities is designed mostly to maximize sales of "Going Rogue: An American Life," which will be formally released Nov. 17. But associates say it also serves as a reintroduction for Ms. Palin and a warm-up for what promises to be a starring role in next year's midterm elections and, if her supporters get their wish, the next presidential race.

Among the features of this new strategy: buying Internet advertising based on Google searches of her name, and using Facebook as a key means of communicating with voters. Her team also has considered filing libel suits against bloggers who spread rumors about her family.

...

On Wednesday, starting in Grand Rapids, Mich., Ms. Palin will ride a bus adorned with large images of her face and start connecting with supporters in the kinds of places she once described as "real America." The tour takes her to Noblesville, Ind., Roanoke, Va., Washington, Pa., military bases at Fort Bragg and Fort Hood, and the Villages, a GOP-friendly retirement community outside Orlando, Fla.

A number of Republican candidates for 2010 races are reaching out to Ms. Palin, hoping she can bring them political good fortune with an energized party base. Ms. Palin met for 30 minutes last week with Scott Walker, a Republican gubernatorial candidate in Wisconsin.

Mr. Walker said Ms. Palin offered no commitments, but made clear her intention to be present in next year's national campaign.

"What we said was she would bring a lot of excitement," Mr. Walker said, describing her ability to bring "a rally-like atmosphere for grassroots folks."

Discussion of Ms. Palin's Internet strategy among a core group of advisers began during the spring. One concern, said a consultant who was part of the talks, was her frequent appearance in unfavorable news articles and blog postings.

...


Sarah Palin has also used the Internet to control her message by postings on Facebook. She is definitely a force. The planning of this book tour shows a sophistication that many in the media did not believe she possessed. Fort Hood is within driving distance of Washington, Texas so I may be able to attend that event.

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