An insult to Johnnie Walker?

Scotsman:

PLANS that could see the Johnnie Walker plant in Kilmarnock turned into a tourist attraction have been branded an "insult" by political leaders.

The drinks giant's senior managers have said they want to leave a "legacy" in the Ayrshire town once they shut the plant, which currently employs 900 staff.

They believe a tourist attraction – possibly a whisky museum or heritage centre – could be erected on the site to capitalise on the 150-year-old link between the Johnnie Walker brand and the town.

...

However, Diageo directors insist that the closure of the Kilmarnock plant is the only option on the table. While they say they are open to any new ideas from ministers or enterprise chiefs, they insist the closure is necessary to guarantee the long-term future of their business.

...
I am admittedly not and expert on the whiskey business, but I had always heard that it was counter cyclical. Aren't there numerous stories about people drowning their sorrows in whiskey? Perhaps they are switching to cheaper scotch.

Comments

  1. Anonymous7:11 PM

    We drinkers of Johnnie Walker must organize a boycott (tears) of our beloved water- of- life Scotch is nothing if not a traditional drink and taking Johnnie Walker out of Kilmarnock is an insult to our tradition. Like other corporations, Diagio is focused keenly on the bottom line. Dry up demand temporarily for one of their major products and they will soon hire the pipe band to play in Kilmarnock rather than haveit lead Johnnie out of that city.

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