The shreds of media credibility

Douglas MacKinnon:

After the presidential election is over and the dust, animosity, glee and shock settle into something manageable, the nation will need to tackle the subject of “media bias” in a sincere and honest manner.

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Under the recent headline “Why McCain Is Getting Hosed in the Press,” Politico editors John F. Harris and Jim Vandehei opined:

OK, let’s just get this over with: Yes, in the closing weeks of this election, John McCain and Sarah Palin are getting hosed in the press, and at Politico. And, yes, based on a combined 35 years in the news business we’d take an educated guess — nothing so scientific as a Pew study — that Obama will win the votes of probably 80 percent or more of journalists covering the 2008 election. Most political journalists we know are centrists — instinctually skeptical of ideological zealotry — but with at least a mild liberal tilt to their thinking, particularly on social issues. So what?

“So what?” Those two cavalier words alone speak to the larger problem. Who cares if “80 percent or more of journalists covering the 2008 election” will vote for Barack Obama? Journalists, their editors, management, the candidates and the American people should care.

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Over at ABCnews.com, Michael S. Malone, a columnist, posted an article last week that created a firestorm of comment and interest. In part, he wrote: “The traditional media are playing a very, very dangerous game — with their readers, with the Constitution and with their own fates. The sheer bias in the print and television coverage of this election campaign is not just bewildering, but appalling.”

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On Friday, in an article about Mr. Obama’s infomercial, Howard Kurtz, The Washington Post media critic, wrote: “If the press were inclined to hammer the Democratic nominee for buying the election after blowing off public financing, the infomercial would be Exhibit A. But the press is giving him a pass on the issue.”

Earlier that week, and on the direct topic of media bias in favor of Mr. Obama, he wrote: “If, as a former McCain strategist put it, “the cake is baked” for his man’s defeat, it’s fair to ask whether the media have provided the flour, the frosting and the candles.”

And from the West Coast, we have this timely and germane observation. The Hollywood Reporter noted that, “In a room full of television industry executives, no one seemed inclined to defend MSNBC on Monday for what some were calling its lopsidedly liberal coverage of the presidential election.” Linda Bloodworth-Thomason, a self-described liberal and close friend of the Clinton’s punctuated the belief by saying that she would prefer a lunch date with right-leaning Fox News host Sean Hannity over MSNBC host Keith Olbermann. According to the report, one aspect of the coverage that bothered Ms. Bloodworth-Thomason and others was the way MSNBC — and other media — has attacked Republican vice presidential candidate Sarah Palin and demeaned her supporters.

Tobe Berkovitz, associate dean of Boston University’s College of Communication, said, as reported by Mr. Kurtz in his media column: “If the mainstream media are wrong about Obama and the voters pull a Truman, that is going to be the end of whatever shred of credibility they have left.”

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I think it could actually be worse for them if he wins, because there is no way he can live up the the expectations the media has built for him. It is very likely he will be a disaster. He has never demonstrated any leadership credibility. He may be calm when things are falling apart around him, but they will still be falling apart largely because he has not a clue how to get people to deal with problems.