Ad targetting on the net

NY Times:

A famous New Yorker cartoon from 1993 showed two dogs at a computer, with one saying to the other, “On the Internet, nobody knows you’re a dog.”

That may no longer be true.

A new analysis of online consumer data shows that large Web companies are learning more about people than ever from what they search for and do on the Internet, gathering clues about the tastes and preferences of a typical user several hundred times a month.

These companies use that information to predict what content and advertisements people most likely want to see. They can charge steep prices for carefully tailored ads because of their high response rates.

The analysis, conducted for The New York Times by the research firm comScore, provides what advertising executives say is the first broad estimate of the amount of consumer data that is transmitted to Internet companies.

Privacy advocates have previously sounded alarms about the practices of Internet companies and provided vague estimates about the volume of data they collect, but they did not give comprehensive figures.

...


I think Google has some work to do on this targeting. It is constantly putting anti Bush ads on this blog and the chances of anyone reading and responding to it on this site is remote.

Comments

Post a Comment

Popular posts from this blog

Should Republicans go ahead and add Supreme Court Justices to head off Democrats

Washington Post: Some Democrats eye adding more justices to the Supreme Court to change its ideological bent The once-remote idea has gained the attention of liberals angered by the GOP push to remake the federal courts. Probably the easy way to defeat this court-packing scheme is for Trump to propose doing the same thing now.  It would lead to Democrat denunciations and claims that it would be wrong, thereby blowing up any attempt by them in the unfortunate event of Democrats winning a presidential election.
Read more

Is the F-35 obsolete?

Headline USA: Pentagon Fires Back after Musk Calls Its Most Expensive Project ‘Obsolete’ 'Yeah, as I'm sure you can appreciate, Mr. Musk is, currently, a private citizen, I'm not going to make any comments about what a private citizen may have to say about the F-35....'   ... ... Drones appear to be replacing jets for many operations.  The Russia-Ukraine war is an example of that.  Drones are often hard to detect and can be used for intelligence operations as well as for attacking enemy targets.  It would not surprise me to see drones engaging other drones in combat.  They also cost much less than manned fighters.  
Read more

Apple's huge investment in US including Texas facility

Blaze: Apple announced a $500 billion commitment to infrastructure in the United States over four years, its largest commitment to domestic spending to date. Apple said it will expand teams and facilities in Arizona, California, Iowa, Michigan, Nevada, North Carolina, Oregon, Texas, and Washington as part of its new spending. With a new facility in Houston, Texas, Apple will reportedly double its investment in advanced manufacturing along with increasing investments in AI and silicon engineering. The company said in a press release that the Houston facility will produce servers to support Apple Intelligence, the "personal intelligence system that helps users write, express themselves, and get things done." ... The Texas facility will be for advanced technologies.   Texas has become a place that is very supportive of the tech industries.  Austin and Houston have seen much of the tech growth in the state.  Texas universities have been active in the AI field.
Read more