Wrong turn becomes Dem's new direction

Lileks:

The Democrats have many mantras and slogans: "grim milestone," "hopeless quagmire," "culture of corruption" and "Karl Rove's dingo ate my baby." But for a while they've had one big overall slogan, dripping with gusto: "Together, America Can Do Better."

Not will, or should, or must, but "can." It's like saying, "Together, Frenchmen can win a hot-dog speed eating contest." Doesn't mean it's going to happen, or that you'd want to watch. But it's typical of modern politics -- vague and patriotic, but not so patriotic it would unnerve a Dixie Chick. Together, America Should Be Greater! Together, America Might Go Further! Together, Democrats Can Win Elections! Providing the Republicans stay home.

This fine slogan was recently retired when the Dems needed something new to accompany their new vision for Western civilization. The winner was another phrase focus-tested into a thin smear of rhetorical mush: "A New Direction for America." Disaffected Republicans were heartened. You mean less spending, quicker confirmation of conservative judges, permanent tax cuts and increased military outlays? Well, no. Nancy Pelosi announced that should the Democrats retake the House, item No. 1 will be bold and sweeping: They will "give America a raise by increasing the minimum wage."

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The minimum wage was indeed a New Direction -- last century, anyway. But when the unofficial GOP slogan is "Fight and win the War on Terror by blowing up more bad guys real good," a call for a wage boost is like running against FDR with a pledge to reduce postal rates.

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"Cut College Costs." Why? Because it's the job of the federal government to regulate the cost of a four-year degree in English lit, with a minor in textile history.

"Ensure Dignified Retirement." Again, sounds great. Mandatory fedoras for men; a 50 percent reduction in Viagra commercials. But no: The Democrats wish to "prevent the privatization of Social Security," because you cannot be trusted with your own money. It's an interesting definition of dignity: waiting by the mailbox for your government check.

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Lileks knows how to spin a pun and the Democrats will probably give him lots of material over the next few months. Hillary Clinton has been trying to spin the Democrat's disunity on the war into a virtue of not be in lock step in favor of winning. Rationalizations are not going to win it for them any more than silly slogans. Democrats haved always flattered themselves that their policies are more popular than Republican's, but if that were so, why are they having so much trouble articulating them?