Turning Iraqis against Zarqawi

Thomas Ricks:

The U.S. military is conducting a propaganda campaign to magnify the role of the leader of al-Qaeda in Iraq, according to internal military documents and officers familiar with the program. The effort has raised his profile in a way that some military intelligence officials believe may have overstated his importance and helped the Bush administration tie the war to the organization responsible for the Sept. 11, 2001, attacks.

The documents state that the U.S. campaign aims to turn Iraqis against Abu Musab al-Zarqawi, a Jordanian, by playing on their perceived dislike of foreigners. U.S. authorities claim some success with that effort, noting that some tribal Iraqi insurgents have attacked Zarqawi loyalists.

For the past two years, U.S. military leaders have been using Iraqi media and other outlets in Baghdad to publicize Zarqawi's role in the insurgency. The documents explicitly list the "U.S. Home Audience" as one of the targets of a broader propaganda campaign.

...

There has been a running argument among specialists in Iraq about how much significance to assign to Zarqawi, who spent seven years in prison in Jordan for attempting to overthrow the government there. After his release he spent time in Pakistan and Afghanistan before moving his base of operations to Iraq. He has been sentenced to death in absentia for planning the 2002 assassination of U.S. diplomat Lawrence Foley in Jordan. U.S. authorities have said he is responsible for dozens of deaths in Iraq and have placed a $25 million bounty on his head.

Recently there have been unconfirmed reports of a possible rift between Zarqawi and the parent al-Qaeda organization that may have resulted in his being demoted or cut loose. Last week, Defense Secretary Donald H. Rumsfeld said that it was unclear what was happening between Zarqawi and al-Qaeda. "It may be that he's not being fired at all, but that he is being focused on the military side of the al-Qaeda effort and he's being asked to leave more of a political side possibly to others, because of some disagreements within al-Qaeda," he said.

The military's propaganda program largely has been aimed at Iraqis, but seems to have spilled over into the U.S. media. One briefing slide about U.S. "strategic communications" in Iraq, prepared for Army Gen. George W. Casey Jr., the top U.S. commander in Iraq, describes the "home audience" as one of six major targets of the American side of the war.

...

There is more. Ricks seems to imply that there is something wrong about playing up Zarqawis's role. I think he is wrong and that Zarqawi is a useful foil. His role is certainly important in terms of the human bomb attacks and the attempt to start sectarian violence. Of course if you want to lose the war, as many in the media seem to do, then you would want to play down al Qaeda's role in the violence. Ricks has the reputation as a pretty good reporter, but the title of his upcoming book on the Iraq war is supposed to be Fiasco which tells you something about his mindset.